Tuesday, 19 November 2013

Using Anchor text

To put it in simple terms, Anchor Text is a clickable text in a hyperlink, which will take the users to the concerned page. Search engines too use Anchor text to find the subject matter of the document. The quality of the anchor text is responsible in ensuring a better ranking of your pages for specific keywords.

Search engines collect data by browsing the various web pages through links, which indicate the topics of the pages. The keywords that have to be ranked should be featured in your anchor text. However make sure that all the links do not look the same. This can be done by making slight alterations in the Anchor text. Remember, it won’t take long for Google to find that there is something fishy if a substantial amount of links are pointed to just one page of your website.

Using text Linking Between Pages: 

Text linking between pages will help the web designers to keep the page content short and interesting where the viewers need not scroll down long pages. Text linking is a smart option to let the users jump from page to page and to take them around the site at a pace that they want. These simple navigational tools will take the readers bang n target on the page that they want. Most of the viewers are hard pressed for time to go through all the texts before finally reaching the section, which is of use to them.

Basically, page jumps are links that use the text linking code example element as all other links, but links that point to a certain part of a document. So if you want a link to the top section of your page, you need to add a link  in the body of the text. These can be used to link back to the top of the page from the bottom as well. The users who have scrolled down a bit might find it a bit confusing to inch their way back. Text links can be used for navigating to other pages or to specific sections of a given page.

Text links can be compared to indexes of story books, which tell the readers the exact page of chapters that they want to read. Thus they can reach the climax and the most interesting part of a suspense thriller without having to plough through mounts of text.

Things to Avoid:
PDF Files

PDF files are slow to load and often snap the pace and rhythm of browsing. The layouts might not match with the browser’s window size, which makes it difficult for saving or printing a PDF file. Navigating the content in a PDF file is an arduous task for the users. PDF is suited more for documents that has to be printed out rather than for content that should be read on the screen.

Non changing Color of Visited Links:

Links are the basic units in any navigation process. Users should be able to make out the links that have already been opened and fresh links. Thus the users should be able to tell the difference between visited and unvisited links. The sites should show them in different colors so that the users do not visit the same pages unintentionally over and over again. When the visited links don’t change color, users would find it difficult to make out finished reading pages from the unread ones. The changing colors in links work just like a bright colored fabric bookmark that we all use while reading storybooks to mark the read pages so that we don’t read the already covered pages yet again.

Mounting the Text:

A huge chunk of text without any subheads or highlighting might make it boring and a pain to read for the users. Make sure to attract users into the site by using sub heads, bulleted lists and short and concise paragraphs and more importantly an engaging and interesting writing style. Make sure that the users stick to your site by providing authentic information and quick facts, which will make the site interesting and value added. Just imagine that you are in an Express Highway and you lost your way. When you ask for the road directions from a passerby, you expect quick and concise answer as you are not in a position to wait for long nor do you have the time. Similarly the website content should be short, crisp and informative so that the users get what they want in the first few clicks without rummaging through piles of data and texts.

Same Font Size:

Most website owners disable the “change font size” button and specify a fixed font size. This standard font size is often very small that the users over the age of 40 find it difficult to read the information. Let the users have the choice to select the font size that is easy on their eyes.

Page Title  keywords:

Users discover websites by simply typing the keywords in the search engine. The title tag should be used as the headline on search engine result pages (SERP). Page titles become the default entry in Favorites when users bookmark any site. So make sure that the home page contains your company name and a brief description of the site instead of the customary welcome paragraph. Meta tags also should contain all the keywords and explain the services and products offered in the site in simple and short texts. Page titles are just like your personal profile in your resume, which quickly summarizes who you are and what your merits are. It should be short, interesting and above all informative.